Social Media Tips for Expert Authors Share this Blog Entry: [Social Web] Wrapped Up in Your Own Social Media Web? Did you know a spider’s web isn’t just one mass of sticky silk? The threads that join at the center of the web aren’t sticky at all! Spiders strategically use this thread to navigate in and out of their webs without getting caught like their prey. Similar to a spider’s web, experts can get trapped in their own social media web because it’s either a time-consuming obsession or they don’t have a strategy and get wrapped up in the details. Experts who know the safe thread from the sticky thread are the experts who flourish in their social media efforts. Here are 5 strategies you can use to safely and successfully navigate in and out of your social media web presence. POPULARITY: Keep an Ear to the Ground Don’t spread yourself too thin by attempting to have a presence on every social networking site available. Concentrate on those with the most popularity for your target audience, i.e. it’s fairly safe to stick to major social networks like Twitter, Facebook, and Pinterest. Keep an eye out for where your audience goes to avoid being the sole guardian of a dead space no one visits anymore. SOCIALIZE: Post, Share, Discuss, and Comment Your Way into Their Hearts (and Minds) The key to remember with social networking sites is the platform was designed to network and to socialize. Successful networking is done on an individual basis to build a connection. You maintain that connection by socializing and sharing your unique insight and position. Be yourself and share your most compelling insights, not just on your profile, but engage and appreciate your audience to encourage reciprocation. SIGNIFICANCE: All Things Great and Relevant People want to be in the loop that’s relevant to them. They want to know what’s going on, what’s available, be included in the conversation, relate to other people, know what’s happening, and more. Become a beacon of positivity and share the things you like and even love. Audiences tend to lean toward the relevant and positive, rather than the negative and irrelevant. BALANCE: There Is Such a Thing as Too Much of a Good Thing Ever logged into your own social networking accounts, saw your wall flooded with irrelevant posts by others, and had that feeling of “not you again!” Always place quality over quantity. Find that balance you need to prevent yourself from being ignored, unliked, unfollowed, etc. Find the sweet spot between too much and too little. Consistently post a variety of items on a variety of topics (e.g. 1 photo, 1 text-based post, 1 link, etc.) to keep it fresh and avoid inundating your audience with 1 type of post that’s easily ignored. FOCUS: Don’t Measure Numbers, Measure Involvement You can have heaps of followers and still have no success in your efforts. This is a result of focus on numbers and not on quality involvement. The amount of people following you is less important than how you actually interact with them. An engaged audience is an active audience that will help spread your credibility and message. Focus on your immediate audience (those actually listening) and more followers will brighten your future. There you have it! Locate your audience and show your appreciation for their participation. Reciprocate with positive, relevant content to strategically navigate in and out of your social media web. Want more social media strategies for Expert Authors? Discover how to share your articles on Facebook and Twitter as well as on Pinterest. Posted by Penny, Managing Editor on June 18, 2012 at 9:00 am | 5,456 views for more social media advice please click here http://bit.ly/pm71sl

Ampion

Ampion™ for Inflammation Ampion™ is an NME being developed as a non-steroidal injection and oral drug for the treatment of diseases involving inflammation. As a mimic of a naturally occurring human molecule, Ampion™ is predicted to have an excellent human safety profile. Ampion™ selectively reduced inflammatory and immune responses in a variety of in vitro and ex vivo investigations that included human cells and tissue. Oral Ampion™ significantly reduced neurological symptoms without toxicity in an in vivo model of inflammatory and immune-mediated CNS disease. Ampion™ appears to be suitable for the treatment of a variety of chronic inflammatory and immune-mediated diseases including arthritis, allergic conjunctivitis and rhinitis, inflammatory respiratory diseases and neurodegenerative CNS diseases.

Having worked in social media for many years, I've seen how one can use it for personal and professional gain, and how one slip online can prove disastrous. We've been warned often not to share anything on the Internet that we don't want advertised to the world, because indeed the Internet is forever. You can remove an embarrassing photo, but there are ways to dig up an archive that can haunt you. Fear appeals aside, however, social media does prove useful in any job search, and it's important to know how to use it well so you get the job you want without risk to your reputation. How many of use have Facebook and Twitter accounts? Chances are, you have one or the other, or both. If you're like me, you may use one to keep in touch with family and family, while the other is used for general observations of the news and the occasional rant. If you are also like me, you may employ the ten-second rule often before posting something that may prove to inspire inflamed reactions. If not, you may not be bothered by an off-color joke or racy meme picture, but if something you have underneath your avatar turns off a prospective employer you may find you've lost a good opportunity. These days, employers and recruiters do more than check your resume and references. The search engine has become a powerful employment tool, where a simple search on your name lets Human Resources know more about you that you've let on in an application. Newer algorithms in search will yield results from social media that may linger even if you have erased updates. While you are perfectly in your right to express opinions, excessive profanity and vulgarity may work against you in the job search. How you post on Twitter and Facebook is how the world perceives you now, so think before you do it. Now, we've touched on how social media can keep you unemployed... can it do the opposite? Definitely! Using the Twitter search function, for example, can pull up a number of legitimate job offers through companies or job banks. Most tweets will include a link to the full description, which you'll want to study. I wouldn't reply via Twitter to a job offer unless the Twitter user specified so - even in the age of social brevity, you want to maintain an air of professionalism. Social media interaction can work for and against you in the job search, depending on how you present yourself. Take a moment to step outside the arena and view your profiles as an employer might. Do you look good enough to hire? If not, think about how you can improve your image. Article Source: http://EzineArticles.com/7224052 Article Source: http://EzineArticles.com/?expert=Kathryn_Lively

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